Brand dynamics - factors and trade-offs affecting value development in branded goods and services
- Författare
- Carl Eric Linn
- (Carl Eric Linn., Includes bibliographical references (p. 106-107).)
- Genre
- Bibliografi, Ej skönlitteratur
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Institute for Brand Leadership | 1998 | USA, Norcross, GA | 109 sidor. ill. 22 cm |